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Cyber Monday Sales Set Record, But Gains Are Driven by Discounts

Wellness and beauty category was among the winners, according to Shopify.

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By: TOM BRANNA

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Cyber Monday sales set a record, but the gains were driven by discounting, according to analysts. Adobe Analytics said US e-commerce shoppers spent $11.3 billion on Cyber Monday, an increase of 5.8% from a year ago. Wellness and beauty were among the winning categories.  “With oversupply and a softening consumer spending environment, retailers made the right call this season to drive demand through heavy discounting,” said Vivek Pandya, lead analyst at Adobe Digital Insights. “It spurred onli...

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